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Royal Caribbean Shipping Company Adjusts Its Corporate Identity |
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Monday, August 3, 2020
New York.- Royal Caribbean Cruises Ltd has adjusted its corporate identity and has assumed the new name of Royal Caribbean Group, considered the reflection of a parent company.
In this way, the firm now groups the brands Royal Caribbean International, Celebrity Cruises, Silversea, Azamara, TUI Cruises and Hapag-Lloyd Cruises.
In addition, the Royal Caribbean Group logo has also been updated as the crown and anchor emblem has been refined and is now always inscribed within a circle.
Four global brands of cruise vacations stand out in its structure.
In addition, Royal Caribbean Group is also the owner of 50 percent of a joint venture that operates TUI Cruises and Hapag-Lloyd Cruises.
Together, all of the group's denominations operate 63 ships and another 16 additional orders filed on July 10, 2020 must be added.
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