Monday, August 3, 2020
Havana.- Havana Club International S.A. launched a new promotional campaign, aimed at attracting young audiences to the world of rum brands.
The strategy is called Cuba Made Me, and allowed Cuban rums to access urban culture and take advantage of the communicative advantages of social networks.
At this stage, Havana Club bets again on the presence of fashion, photography and music, which continues to be the common thread of its communication, but now from the urban genre.
On this occasion, social networks are used as the main communication channels, which demand differentiated contents, as a result of their creative processes being interactive.
Together with this, the entire graphic structure of the brand was renewed, with visual elements that ratify the style of Cuban streets.
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