The tourist sector in Cuba, with a strategic location in the Caribbean region, is supported by a broad infrastructure that includes extra-hotel activities.
Traditional tourism options, backed by the existence of dozens of kilometers of excellent beaches, are complemented by hotels and gastronomic establishments.
As part of this strategy, options such as golf and theme parks are a priority, taking into account medium-term development.
The company Palmares operates in Cuba, where it has developed a program to expand its network to follow the path of diversity through the creation of new products and the better positioning of recognized brands.
Among the new elements is the opening of craft beer factories in several destinations, including Trinidad, Varadero and the Cuban capital itself.
In addition, franchises were opened to establish La Bodeguita del Medio brand in Holguín and Santiago de Cuba, Trinidad and Varadero.
Plans include a water park in Varadero and 18-hole golf courses in which progress is made through joint ventures and the preparation of dossiers to create similar companies.
Palmares, for its operations, relies on a system that consists of 14 branches that operate nationwide, including three in Havana.
In addition, there are 851 establishments, including 158 restaurants, which operate in conjunction with travel agencies to attend to groups of foreign visitors.
Among these are those that constitute recognized brands with franchise abroad, such as as La Bodeguita del Medio, Floridita, Gato Tuerto and Tropicana.
Palmares operates in the sectors of restoration, recreation and nature, as well as sports, including golf and climbing.
It also has three dolphinariums, in Varadero, Cienfuegos and Cayo Guillermo and an area of interaction with dolphins, on Cayo Largo del Sur, among other offers.
Traditional sun and beach programs are combined with options that are related to culture, history, sports and health care, without neglecting event and incentive tourism and nature.
Natural and biosphere reserves, natural landscapes, national parks and protected areas make up an extensive network of offers, marked by its wealth, excellent preservation and unique characteristics that distinguish them in the region.
The growing presence of foreign hotel chains in Cuba's tourist sector shows acceptance worldwide, as a sign of confidence in the Cuban market.