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Weekly report on Cuba's tourism industry
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Cuba: Beyond the Sun and Beach

The Cuban tourism industry, based on a wide spectrum of attractions and options, aims to show that leisure in the island goes beyond traditional sun and beach offerings.

The heritage values, linked to the emergence and development of the nation are present everywhere, coupled with recreational alternatives by the hand of nautical, extreme sports, hiking, ecotourism and health tourism.

Likewise, the mode of cruising gains prominence by taking advantage of the strategic location of the archipelago in the Caribbean region and the growing interest in knowing Cuban destinations.

The promotional strategy is based on specialized forums, such as the FITCuba International Tourism Fair, which has positioned itself as the main professional event in the sector.

It is also the ideal space for contact between specialists, managers and tourism companies with a presence in Cuba.

It is worth mentioning that among its antecedents the I Convention of Travel Cubatur stands out in 1980, and from then on it begins to reach greater relevance and international acceptance.

Boat excursion.
Marine Landscape, Holguín`s northern coast

From 2005 until 2011, the Morro-Cabaña Historical Park was the official headquarters, while in 2012 it was moved to Cayo Santa María, belonging to the province of Villa Clara.

The 2017 edition focuses on the eastern province of Holguin, in a region generously benefited by nature, the beauty of its beaches and history.

A highlight is the launch of the Gibara tourist destination, supported by the restored colonial hotels Ordoño, Arsenita and Plaza Colón, together with the opening of the Nautical Club.

For tourism, areas of beaches, various cays, natural parks and extra-hotel resort centers are available, with special emphasis on sites such as Guardalavaca, Estero Ciego, Esmeralda and Don Lino, just to name a few.

Among the unique proposals is Cayo Naranjo, which also brings the surprise of an aquarium in the middle of the sea.

However, in the territory the most important project is the development of the peninsula of Ramón de Antilla, with magnificent beaches and located in the Bay of Nipe, very close to Cayo Saetía and with a very great potential for tourism.

For their part, immersionists have the unique option of the Blue Tank of Caletones, a flooded cavern that also has the peculiarity of being within the most important route of migratory birds of the region.

Valleys and hills combine with unique vegetation and a fauna that shows the national bird Tocororo, accompanied by woodpeckers, parrots, catbirds, macaws, conger juts and even wild horses.

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