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Weekly report on Cuba's tourism industry
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Cuba: Values for Tourism

Cuba, turned into a tourist destination of dynamic growth, encourages the specific values of the Cuban product of leisure to guarantee the quality of the offer to the international visitors.

In addition to the traditional promotional events of the island's attractions, both in the country and abroad, special events such as the Varadero Gourmet International Festival are held.

This forum is aimed at highlighting the best creations of the country in this branch of gastronomy and services, both traditional and current, in tune with the most recent preferences and practices emerging internationally.

In this context, it is worth mentioning that the World Association of Chefs Societies has announced the recognition of the values of Cuban cuisine to be declared an Intangible Heritage of the World for preserving the identity of a gastronomy with deep national roots.

In addition, it is expected the recognition for the 75th anniversary of the emblematic restaurant La Bodeguita del Medio and the two centuries of the Floridita restaurant-bar.

The forum invites participants to choose from the variety of modalities for their presentations at conferences, commented tastings, workshops, panels of experts, exhibitions and contests.

Meliá Habana Hotel. Restaurant
Meliá Las Américas Hotel. Smorgasbord
Restaurant La Bodeguita del Medio

Likewise, it suggests choosing between the various themes that will abound on the combination of the traditional and the gourmet on the island.

In this dimension are mentioned spirits combinations, current trends and modern cocktails, evolutionary cocktails, aged, smoked and molecular mixology, among other issues related to the gastronomic work.

This type of event aims to position Cuba as a quality destination in the services of bars and canteens, direct the management of gourmet food and drinks, as well as strengthen the use of Cuban culinary roots and the most renowned national brands

The country currently has 66,547 rooms in hotels and expects to add another 4,000 in 2017, to reach an additional 20,000 in 2020.

In addition, the sector's strategy emphasizes the diversification of supply without abandoning the Sun and Beach modality, which leads on the island, with a strong attraction of nature, nautical, adventures, congresses, incentives, circuits, culture and history and health.

Cuba received a record number of foreign visitors in 2016, up 14.15 percent year on year, with a total of 4.2 million visitors expected by the end of 2017.

Therefore, actions of this type are imposed to ensure a higher quality tourism, taking into account the interests of thousands of visitors who choose each year to the Cuban archipelago to enjoy leisure.

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