Cuban leisure industry, an essential element in the structure of the Cuban economy, faces new challenges in an environment marked by the growing influx of visitors and the need to improve infrastructure services.
In that sense, the Caribbean country moves toward a record of tourists which could range around 3.85 million by the end of 2016.
The dynamic development of tourism in Cuba is also reflected in the business options, with 114 proposals included in the new portfolio of opportunities on the island.
The signals endorse this trend, because in 2015 the entertainment industry was an attractive sector for foreign investors, while the hotel management contracts occupied an important place among the preferred modalities.
In the short term, the strategy aims to encourage the hotel business through new construction or remodeling of accommodation facilities and complementary infrastructure.
Added to this, the promotion of real estate development related to tourism is intended, as well as the construction of theme parks related to high technology and marine management through service management contracts.
The plans also provide for the management and marketing of tourism facilities by foreign chains, with priority to destinations like Guardalavaca (north of Holguín), Cienfuegos, Playa Santa Lucia (Camaguey), Covarrubias (Las Tunas) and Havana.
In response to the sharp increase in the flow of visitors, the projects include the construction of about 100,000 rooms in the period from 2016 to 2030, of which 30,000 are with the participation of foreign investment.
The scenario already reflects the incorporation of a hundred direct flights between the two countries, which facilitate access by air and must be reflected in a lower cost of tickets.
This also means for Cuba the need to modernize the airport terminals to support the expected increase in operations, taking into account the activation of new links between the island and the old continent, in addition to Asia.
While Americans cannot do tourism in Cuba, a restriction that only the Congress can eliminate, the relaxations approved by Obama includes the possibility to come individually, within the category of "educational travel from town to town."
In that regard, experts in the leisure market said that once such prohibitions cease to exist, would visit Cuba one million US citizens, main tourist-sending country for the Caribbean.
Hence the importance of recruiting new spaces for accommodation and extra activities, since at the same time the island stands a focus of interest for various options.