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Weekly report on Cuba's tourism industry
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Cuba: New Structures for Tourism

Cuba's leisure industry, which has become a dynamic element of the national economy, designs new structures in order to ensure the needs of the growing number of visitors who opt for the fortunes of the island.

The traditional sun and beach are now combined with the form of events and incentives, cruises, health, sports, culture and history, to name a few.

With a trend that aims to exceed 3.5 million foreign tourists, the tourism industry reorganizes in order to respond effectively to the requirements of tourism.

In this regard, Cuba Travel, a business group made up of Cubatur, Havanatur and Cubanacan Ecotur Travel agencies, was created.

Overall, the aforementioned entities took care to more than 50 percent of vacationers who arrived in the country in 2015, from six dozens of countries around the globe.

The initiative places the new corporate body in a position able to provide services in multiple languages, including English, French, Italian, Czech, Chinese and Portuguese.

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Scuba diving
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Likewise coverage network expands with more than 150 sales points in 53 municipalities, which affects the improvement of services.

Added to this, links with more than 500,000 service providers especially for lodging, food and transportation as well as outstanding sales network in more than 80 ticket office with automated computer system Amadeus.

In this combination highlights the influence of Cubatur, with 53 years of created and exposes an environment with a specialized staff that reflects youth and experience.

In turn, Havanatur guarantees the presence in a dozen countries, with four decades of activity and converted into the second transmitter group of tourism to the Caribbean Island.

The stage is completed with 22 years of experience of Viajes Cubanacan and two decades of Ecotur, the latter an essential complement due to its links with nature and ecotourism attractive offers.

With that environment management of specialty products becomes easier, including Gastronomical routes created by Havanatur and Cubanacan Musical Travel, along with tours of Harley-Davidson motorcycles and 4x4 jeeps programs.

These actions are essential to the sustained growth forecasts in the flow of tourists to the island, with special emphasis on the rise of visitors from the US.

Indeed, the process of normalization of relations between Cuba and the United States is reflected in the influx of Americans, limited at the time to 12 categories covered by the licenses authorized by Washington to travel to the Caribbean country.

Experts believe that the number of Americans who visit the Cuban territory should be increased, taking into account the upcoming start of commercial air operations between the two nations with nearly one hundred flights.

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