The Cuban tourism sector, dynamic element of the national economy, commits to the diversification of markets to tap the existing potential in terms of nature, beaches, culture and history.
With Canada as main source of visitors, the situation shows a growing presence of Americans on the island, covered by the 12 categories authorized by Washington to travel to the Caribbean Island.
The corresponding licenses endorse projects of educational, sports or religious nature, in addition to family, medical, research or journalistic reasons.
Under these conditions, about 100,000 Americans came to the island in the period from January to April 2016, to become the fourth group of visitors to the island, after Canadians, Cubans living abroad and Germans.
The growth rate of US visitors and Cubans abroad can be accelerated from the autumn to come, when they begin daily direct flights agreed between the two countries.
Commercial airlines authorized by Washington to fly to Cuba, offer tickets at much lower costs than organizing charter flights.
Eight airlines will begin offering daily flights back and forth from the cities of Atlanta, Charlotte, North Carolina, Houston, Los Angeles, Newark, New Jersey, New York, Miami, Fort Lauderdale, Orlando and Tampa.
These operations correspond to Alaska, American, Delta, Frontier, JetBlue, Southwest, Spirit and United companies.
In May arrived on the island the ship Adonia US, of the Carnival company, which has joined the MSC Opera that was already present in Cuban ports.
In addition, MSC Crociere will include another vessel in the 2016-2017 period, while the American company Royal Caribbean requested to start operations with 72 scales between Havana and Miami.
Added to this, the Cuban leisure industry keeps focus on Canada, some South American and European nations, considered the biggest tourists-sending markets to the island.
In addition, there is the possibility of promoting multi-destination programs, which have in their content several attractions from Cuban and nations in the region such as Mexico and Caribbean countries.
Of course, the diversification strategy is accompanied by the expansion of hotel infrastructure and tourism services, as well as airports in a program that aims to ensure the expected growth in the numbers of tourists by 2030.
Investments include the Cuban and foreign capital, with a wide range of business opportunities in the sector that stand as a lure for foreign entrepreneurs.