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Weekly report on Cuba's tourism industry
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Cuba: Agri-tourism, a Diversification of Tourist Options

The Cuban tourist industry, a dynamic element in the domestic economy, supports its offers on the existence of excellent beaches, history and a culture rich in traditions, which are all complemented by a unique nature capable of meeting the needs of the most demanding customers.

Apart from the traditional tourist options, Cuba promotes the attractions of its beautiful landscapes and its indigenous flora and fauna as the key to develop the sector.

The abovementioned approach to nature from the beach and city options contributes an added value to the tourist product which is supported by the visitors´ growing interest in knowing about the reality of Cuban rural life and enjoying an almost virgin nature which constantly invites to adventures.

In this sense, agri-tourism emerges with a strong potential in which visitors can have the opportunity to get familiar with Cuba´s rural environment and nature.

The Jibacoa community stands out in central Cuba, a typical mountain town surrounded by a valley and known for the quality of the coffee and tobacco produced in the region, which have been included among the most demanded products in the international market.

The main objective of the option is to provide visitors with an opportunity to share the life and traditions of the mountain community dwellers, to learn about the coffee production process, which is regarded as a ritual, and to know about the social progress in the region.

Monte Mar Ciénaga de Zapata, Matanzas
Soroa´s Orchid Garden.
Viñales Valley

In addition, the western province of Matanzas, where the Varadero beach resort is located, is evaluating four agri-tourism packages including one in which visitors will plant short-cycle crops.

The strategy is also focused on the planting of shade trees like palms and cedars for tourists to take a nap in hammocks if so they wish.

In addition, visitors may have access to the rural environment including milking cows, collecting eggs and horse riding.

Likewise, this tourist modality is increasing in Pinar del Río with particular options such as the use of organic fertilizers which contribute an important value to the crops.

Pinar el Río also has the Tobacco Route which includes visits to the plantations and aging houses, meetings with producers of the exquisite leave and factories involved in the manufacture of the world famous Cuban cigars.

Natural reserves, biosphere reserves, natural landscapes, national parks and protected areas make up a vast offer network characterized by its richness, excellent preservation and unique features which distinguish the region.

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