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Weekly report on Cuba's tourism industry
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REX Agency: A Luxury Service for Cuban Tourism

Cuba's tourist industry, turned into the most dynamic sector of the island's economy, is showing a feverish investment activity that is reflected in the construction of new lodging facilities and infrastructure.

Hotels, villas, inns, airports and recreational centers are combined with new services such as those provided by the REX agency, aimed at meeting the needs of thousands of tourists who bet on the largest Antillean island.

Cuba, which is proud of being among the first nations in America to see the newly invented automobiles running up and down its streets over a century ago, currently conveys the image of a developing country where the new is making way.

In that scenario, REX stands up in a special place among a wide gamut of companies specializing in renting vehicles for tourism, since it has a unique offer of luxury cars and limousines.

Founded in November 1995 and attached to the Cuban Ministry of Transportation, REX is also in charge of repairing and maintaining state-of-the-art automobiles.

REX's attractiveness lies in its offer of a unique product in the Cuban market, with luxury cars of trademarks such as Volkswagen, Audi and Volvo.

REX's products are available in the Internet, through the "Travel Channel" of Vacacionar Travel S.A., aimed at promoting the tourist offers of the largest Antillean island and the Caribbean.

REX provides services that meet the international standards that today's clients expect from that kind of company, in an increasingly competitive world where demand shows a dynamic growth, on a par with the tourist industry.

The wide gamut of REX products also includes hiring specialized chauffeurs if the client demands it, as well as the insurance policies required for these operations, which guarantee users' satisfaction.

The demand for chauffeurs is closely linked to the development of the so-called tourism of events in the past few years, as well as the activity of entrepreneurs who barely have time for their business.

Highly demanded are the Volvo960 limousines, which are perfect for businesspeople in their tours of the island, due to the privacy and comfort of those vehicles, in which they occasionally negotiate future deals.

REX's reservation system allows the company to provide an offer as complete as possible, even before the client arrives in the country, including the type of car, destination and estimated time he/she will stay in Cuba.

The presence of REX offices at Havana's International Airport, Varadero Beach and Santiago de Cuba - among other places - gives the company a favorable position to expand its operations, always in accordance with the growth in demand and clients' taste.

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