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Guatemala Works on Tourism Promotion |
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Monday, July 9, 2018
Guatemala.- Guatemalan authorities have consolidated an international tourism promotion strategy, with a view to encouraging the arrivals of foreign holidaymakers.
For the Guatemalan Tourism Institute, the objective of these actions is to increase tourist arrivals by about 7 percent.
With this purpose, a campaign called "Discover the Secret Country, Guatemala, the Heart of the Mayan World" was launched to reach 2.2 million foreign tourists this year.
As an example, in the framework of the FIFA World Cup in Russia, advertising spaces were hired on billboards and taxis at Moscow, Sochi, Saint Petersburg and Kaliningrad airports.
The campaign has cost 4.5 million dollars, 17 percent of which accounts to payments in printed media and 35 percent to outdoor billboards.
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